How to engage, acquire and retain supporters through integrated digital fundraising.
This course is designed to give you the skills to use digital channels from paid search and SEO, to Facebook ads and audience segmentation.
You will learn how to discover what time of day people are engaging with your content online, how are they engaging with you, where they come from, how to attract more and why people donate or not. This training will ensure you’ll be able to optimise your digital fundraising campaigns to ensure you meet at least a 5:1 ROI.
This is a practical workshop led by some of Australia's best digital fundraising strategists.
This training is for fundraisers, digital communication staff, and anyone involved in implementing digital fundraising and engagement strategies, looking to boost income and drive engagement.
This is a practical workshop covering:
- Google Analytics
- Google search and grants
- SEO and digital storytelling
- Landing pages and donation forms
- Facebook ads
- Rapid response and marketing automation
Who should attend this training?
The course is designed for staff with responsibility for digital communications, engagement, fundraising and lead generation. If you are using digital communications to fundraise and build engagement, this hands-on practical training from some of Australia’s best digital fundraising strategists is for you.
Working knowledge of fundraising, digital and social media is expected.
On completion of this course you will have the skills to:
- Maximise your organisation's website, email and social media communications to support fundraising
- Confidently plan and implement a digital engagement strategy to find new supporters, generate income and retain existing supporters
- Measure and report what your activities achieve
- Get your organisation or business a minimum of a 5:1 return on this investment in your professional development!
Aaron Lamb is Head of Digital at Oxfam Australia where he has increased ROI for digital media spend from 7:1 to 12:1 on core work.
In 2016 Aaron won two Fundraising Institute of Australia awards, for Best Emergency Relief and Most Outstanding Fundraising Project 2016. He led the strategy for the Nepal emergency response which resulted in over 9 million dollars donated via digital channels alone.
Aaron will show you how to cut through the noise of the internet by making Google work for you. Aaron specialises in retargeting, paid and organic search marketing, social media advertising and conversion, and is one of OrganiseUs' most popular and engaging trainers.
Tabatha has over 18 years' experience developing engagement, media and communication strategies for progressive non-profits, and gives expert advice to dozens of the country’s leading non-profits on supporter acquisition, fundraising and engagement.
Tabatha will look at storytelling, content optimisation, conversion and online acquisition for optimised community engagement and fundraising results.
What to bring
This is a hands-on training practical training. Please bring a laptop, notepad and pen. Lunch is included in the ticket price.
Want to come, but you volunteer for a community campaign with little or no budget?
We love people who volunteer for great progressive causes! Email firstname.lastname@example.org by Monday 26th June to discuss the cause you volunteer for and we'll see what we can do!
OrganiseUs is proudly partnering with WWF Australia to bring this Digital Fundraising Training to Sydney.