google search for fundraising
What’s the number one source of traffic and income for fundraising online? Facebook? Email? No! It’s Google search. Paid and organic search is essential to your fundraising strategy.
Our Google training session, as part of our Digital Fundraising Training, will enable you to make sense of the opportunities search provides your campaign.
What you’ll learn
- The difference between organic and paid search.
- The difference between a google grants account and a paid account.
- How to climb the rankings for organic search.
- How to structure you page and site for the best search results.
- The branded and long tail keyword strategy.
- Creating best practice search ads.
- Bidding on search terms.
- How to analyse the success of your Google Adwords campaign.