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Digital Fundraising Masterclass - Melbourne


  • Green Building 60 Leicester Street Carlton, VIC, 3053 Australia (map)

OrganiseUs Digital Fundraising Masterclass is a two-day practical training in digital fundraising. It's on in Melbourne, October 10-11, 2019.

This training is for fundraisers, digital communication staff, and anyone involved in implementing digital fundraising and engagement strategies, looking to boost income and drive engagement. 

If you are using digital communications to fundraise and build engagement, this hands-on practical training from some of Australia’s best digital fundraising strategists is for you. Working knowledge of fundraising, digital and social media is expected.

What you will learn

  • Digital fundraising strategies.

  • Acquisition and advertising.

  • SEO and digital storytelling.

  • Google Analytics.

  • Landing pages and donation forms.

  • Facebook advertising and lead ads.

  • Rapid response.

  • Channel management.

Learning outcomes

On completion of this course you will have the skills to:

  • Maximise your organisation's website, email and social media communications to support fundraising.

  • Confidently plan and implement a digital engagement strategy to find new supporters, generate income and retain existing supporters.

  • Measure and report what your activities achieve.

  • Get your organisation or business a minimum of a 5:1 return on this investment in your professional development!

Training team

Training will be led by OrganiseUs CEO and specialised digital strategist, communications expert, trainer and facilitator Tabatha Fulker and Oxfam Australia Head of Digital Aaron Lamb.

OrganiseUs is one of Australia's leading digital communication and training agencies. We work with nonprofits, unions and organisations on federal, state and localised digital campaigns, including the development of the national digital strategy for the #StopAdani campaign. 

Tabatha Fulker has over 18 years' experience developing engagement, media and communication strategies and gives expert advice to dozens of the country’s leading non-profits on supporter acquisition, fundraising and engagement.

Aaron Lamb is Head of Digital at Oxfam Australia where he has increased ROI for digital media spend from 7:1 to 12:1 on core work.

Aaron has won two Fundraising Institute of Australia awards, for Best Emergency Relief and Most Outstanding Fundraising Project 2016. He led the strategy for the Nepal emergency response which resulted in over $9 million donated via digital channels alone.

Aaron is also a bestselling author of three self-marketed sci-fi novels and is one of OrganiseUs' most popular and engaging trainers.

What to bring

This is a hands-on training practical training. Please bring a laptop, chargers, notepad, pen and refillable coffee cup and water bottle. Lunch is included in the ticket price.

Scholarships

Specific scholarships are available to Aboriginal and Torres Strait Islander campaigners. Send an email to tabatha@organiseus.com.au for more information about our Aboriginal and Torres Strait Islander scholarship places. 

If you volunteer for a community campaign with little or no budget and are keen to attend but the ticket price is a barrier, email tabatha@organiseus.com.au by September 10th to discuss the cause you volunteer for and we'll discuss options.

Earlier Event: September 12
Advanced Digital Training - Sydney